This paper briefly examines the origins of the current online advertising marketplace, how the marketplace operates today, and how fraud has become so rampant it threatens the entire paradigm. It also explores how a novel “clean” approach to the online infrastructure, known as Equinix Ad-IX Ecosystem™, offers a solution that benefits all parties involved.
Forensiq has observed millions of hijacked devices committing billions of dollars worth of ad fraud. Remarkably, 15% of these devices are newly hijacked on a daily basis. Reduced latency equates to effective time utilization, allowing us to block emerging fraud in real-time.
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