As the largest independent video advertising platform, BrightRoll wanted to create an RTB solution for didgital video ads that minimizes data latency between bidders and the exchange. By colocating its platform in Equinix data centers, the company was able to take advantage of the facilities’ direct connections to many high-speed networks and advertising industry partners in Equinix's Ad-IX ecosystem—eliminating concerns about unpredictable network routes and performance.
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